Before the starting line
Every business is different and we understand that not all marketing aspects will work. This is exactly why we want to get to know the story behind the business. From the start of the discovery, we get a full breakdown of your current business marketing strategies. We deep dive into what works and what can be improved. This will quickly help your business determine if it needs a semi-custom website or a full blown corporate branding. Before we cross that starting line, here are some starter questions to start you off.
What to discuss over coffee:
- How did you start the business, what inspired you, and what jumpstarted it?
- Where you plan on going next, next year, 5 years, etc?
- What is the value that your business brings to your customers?
- Who your primary customers?
We’ve created a process to collect and refine the data we collect from you to create your specific design
Designed With Customers in Mind
Websites optimized for ALL devices
Not all websites are created equal. Have you ever visited a website on your mobile device, to only find out that they don’t have a mobile version? You end up zooming in, then frustratingly exit, and never come back. We’ll make sure these types of strategies are put into play to reflect mobile devices, so that your customers are always engaged to your business and services, even while mobilized. Not only mobile devices, but across all devices.
- Mobile-Friendly Design
- Effective Navigation
- Smooth & Fluid Scrolling
- Valid Structured Data Mark-Up
- Easy To Use Contact Forms
Together is Always Better
Working with an industry expert, it makes your marketing life that much easier. We get a few variables from you, provide feedback, and set concrete goals. From design to marketing strategies, we’re always going to stay in constant contact to keep you up to date as well as provide you analytical stats. Trust us, we’re both going to be learning a lot from one company to another.
Optimized For Your Business
Building websites with SEO
We’re not just website designers, we’re marketers at heart. One of the major benefits of working with an Orange County SEO marketing company is that your business website will be optimized for search engines across the internet. Search engines including; Google, Yahoo, and Bing, just to name a few.
WEB DESIGN SOLUTIONS
Our capabilities go far beyond design. Equipped with proven solutions driven by best practices, we offer purposeful insights specific to every project from content to ecommerce. Through an iterative web design process, the result is a scalable, intuitive and relevant web experience.
Website Development Process
At Hilux Marketing Consultants, we pride ourselves with a systematic approach. With this approach, our customers are informed every step of the journey. We strive to create and design organic content, constantly being polished as the market changes.
Collaboration & Data Collection
During our onboarding process, we’ll ask a series of questions to get to know your business, goals, and what you want your customers to focus on.
At the same time, we plan the ground work for online marketing strategies. That way whenever you’re ready to grow your business’s brand and audience, you’ll see your investment move quickly.
It’s important to decide on how we want traffic to flow, what kind of call to actions to use, and where to place them. Choosing the layers of the menu directory is key for search engine crawlers and ease of use for the end user.
Our writers will take all the data collected about your business and begin writing unique content for your website.
Design & Mock-Ups
The developer assigned to your project will mock up designs. Depending if you chose to go with the semi-custom design versus a full custom design will vary the number of mockups.
Development & Coding
Once you approve of the design and functions of the website the developer will commence coding within the parameters of the planning stages.
Quality Assurance Process
Your account manager will go over the task list given to the developer to ensure all the design requests were completed and the website looks exactly as the mock-ups that were approved by you.
Your business is as unique as your customers you serve.Your goals expertise
location and surround copetition all factor into shaping the right
online marketing strategy.